Work, Projects and Experiments
My collection of breaking down problem statements.
E-commerce Experience Audit for a Home Safety Product
Identified gaps in credibility cues, and purchase flow and reduced drop-offs, and build customer trust.
Hyperlocal Marketplace App Experience & UX Audit.
Identified friction across discovery and checkout to improve conversion for first-time and repeat shoppers
User Onboarding for Any.do
JTBDs, Teardown of user onboarding journey, User Activation and Biases
Built a Productivity WebApp with Claude
I Just Wanted a Simple Website. Things got out of hand.
GrowthX Capstone: 2x Revenue for D2C Brand
GrowthX Capstone: Design Growth Levers for Dot & Key in 3.5 Weeks
Building a Lifestyle Micro Business
Building a startup experience - experiments in building trust, coaching, and revenue — all through DMs
Fixing LastMile Gap in Promotional SKU Fulfillment
Navigate operational bottlenecks; Design scalable inventory solutions; Align cross-functional teams (category, warehouse, tech); Execute structured pilots with measurable outcomes
User Acquisition for EdTech
Understanding the user, product and acquisition channels for Pre-PMF EdTech Startup GMATExamples